LAB1876TALENT is a program run by Damm Group among its employees. Within it, a campaign called ‘All About The Dreamers’ was developed.
The worker, after filling out a questionnaire, fits into a specific profile that responds to a different character. Each employee can print it out, place it on the desk, and share the profile with the team, so every member knows what kind of dreamer is.
Four different characters converted into paper toys were created for this project, including ‘The Visionary’, ‘The Thinker’, ‘The Architect’, and ‘The Constructor’.
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