Semtex is a brand of energy drink manufactured in the Czech Republic and was the first such drink to be produced in the country. The drink gained notoriety after taking its name from Semtex, a well-known plastic explosive, which is also of Czechoslovak origin.
The energy drink offers four different kinds of energies based on the ingredients and performance: Original, Flow, High, and Long.
This is the result of a rebranding tender for the energy drink. The main idea was to highlight the explosive feature. Starting with the logotype and placed as the main hero in every can, different imagery and graphics were created also for each type of energy.
Project featured on Packaging of the World.